This headline from the BOF report “the state of Fashion 2020” produced with McKinsey & Co tells us that even before the pandemic the Fashion industry wasn’t working.
No surprises there! But have we asked ourselves why?
What’s the vision for the post Covid Brand?
I’ll be working on bringing some production back to the U.K. to allow more flexibility with smaller orders, speed to market and repeats.
To allow smaller brands to pivot and deliver in the right season.
To be able to deliver what their customer wants, when they want it and to bring creativity back to the industry without being stifled.